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Sara Riis-Carstensen - Director Global Brand, LEGO

Building the LEGO Brand. Brick by Brick.

Sara is the Global Director of Brand Development at the LEGO Group and she is driving the innovative toy company’s brand strategy and creative brand execution globally. Sara has been building the company’s brand strategy from scratch and she is the driver of many successful brand campaigns across the World.

When she began working for LEGO there was not a strategy or a department working on the LEGO brand. Through her dedicated work, brand development is now a key part of LEGO processes and LEGO has recently been awarded the world’s most powerful brand based on Brand Finance’s Brand Strength Index.

Sara is based in London and has previously worked with branding at Carlsberg and PR at Giorgio Armani. She holds an MSc in Marketing Communication & Management.

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