The rise of the internet and the subsequent growth of social media has democratised news delivery from the few to the many. During this unprecedented period of change however, polarisation of opinion and the spread of fake news has undermined trust and the ability to recognise what is actually true.
Recent research from the ‘Edelman Trust Barometer’ shows that trust in “traditional” media is up 13% points to 61%, illustrating that the consumer is returning to trusted news brands which deliver the ‘Art of Truth’.
This expert panel will delve into the importance of paid for journalism, and will discuss the challenges it faces in the post internet world.