Marketers have been operating under a false pretense regarding their audience’s ability to concentrate for longer than eight seconds, Jason Miller, Global Content Marketing Leader at LinkedIn calls this ‘the Myth of the Goldfish’. In his session, he’ll aim to debunk the myth and reveal how changes in society’s ability to multi-task are transforming how companies should approach their advertising strategy and content marketing efforts.
He’ll address topics such as; how to create the most efficient content to fuel your demand generation efforts, why long-form content is an essential part of a successful integrated marketing strategy in addition to explaining how to use advertising on LinkedIn as a testing ground for your broader content marketing strategy and the importance of empowering employees as advocates to significantly expand the reach of your content.
