In 2016, Alex was appointed Chairman and CEO of British Airways.
He began his career at American Airlines in 1995 in various group roles, including within its travel technology arm, Sabre. In 2000, he became a partner at Arthur D Little before setting up his own aviation consulting firm in 2002. In 2005, he joined Accenture as its head of aviation.
In 2006, Alex founded Clickair, a Barcelona-based airline, merging it with Vueling in 2009 and becoming Vueling’s Chairman and CEO. Vueling was acquired by International Airline Group (IAG) in 2013, with Alex joining the IAG Management Committee, on which he still sits.
He is also a visiting lecturer at the IESE Business School in Madrid and the ESADE Business & Law School in Barcelona.