Irina Parsina

Customer Success Manager @ Microsoft UK

With a mission to empower every person and every organisation on the planet to achieve more, Irina Parsina from Microsoft’s Customer Success Unit, is leading customers in the UK transport sector to innovate and transform through modern collaborative ways of working.

Irina Parsina will take to the stage at Buy Yorkshire to explain how, with evolving business landscape and customer expectations, there is a shift away from routine tasks and hierarchical decisions – to a way of operating that requires every employee to be creative, think critically and collaborate with others to address the task at hand. She’ll argue that harnessing employee ingenuity with modern workplace technology is becoming critical for businesses to stay successful and relevant.