|Jason Miller is the global content marketing leader at LinkedIn, a prolific keynote speaker, professor of marketing strategy at the University of California, Berkeley, and the best-selling author of Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11. His unique approach to content and social media marketing is born of his 10 years in the music business. His ideas and strategies are both inspiring and proven to work on the frontline, helping overcome some of the biggest challenges that marketers face today.
For the first time in the history of media, you can reach the world’s professionals – all in one place. More than 530M people worldwide gather on LinkedIn to stay connected and informed, advance their careers, and work smarter. Together they comprise the largest global community of business professionals. These are the decision-makers, influencers, and the leaders of today and tomorrow – precisely the people you want to target. For more information, visit marketing.linkedin.com
Marketers have been operating under a false pretense regarding their audience’s ability to concentrate for longer than 8 seconds. I call this the Myth of the Goldfish. In this session, I’ll debunk the myth and reveal how changes in society’s ability to multi-task are transforming how companies should approach their advertising strategy and content marketing efforts.
You will leave this session with a new understanding of:
- How to create the most efficient content to fuel your demand generation efforts
- Why long-form content is an essential part of a successful integrated marketing strategy
- How to use advertising on LinkedIn as a testing ground for your broader content marketing strategy
- The importance of empowering employees as advocates to significantly expand the reach of your content